Project Brief
The Joyce Chevalier Centre was paralyzed by a complex, outdated identity that strangled its fundraising potential. Current NPO brands are often too complicated. We designed a new, vibrant identity and revenue strategy to provide real-time impact insights and fuel the growth and dignity of the intellectually disabled through meaningful employment. It's bold simplicity driving human-centric success.
The Challenge
This project was a bold, two-part challenge a real-world experiment we embraced.
Our diverse team of 7 creatives and finance strategists allowed us to develop a holistic, financially feasible brand revival and revenue growth strategy. The ultimate goal was to ensure our creative solutions directly enabled the JCC to find a life of dignity and independence for the intellectually disabled through meaningful employment.
Research
Agency ID
